Agency Services for Influencer Marketing

Influencer marketing services: operational and conceptual implementation of influencer campaigns, translating existing communication and marketing strategies into target-group-oriented measures. The scope of services includes the development of campaign concepts and content strategies, the identification and support of suitable influencers, the conduct of price and contract negotiations, the management of content productions, quality assurance and release coordination, as well as KPI-based monitoring and reporting of campaign results. Additionally, services in influencer relations, market and trend observation, and rights and contract management are provided. These measures aim to market the DeutschlandTicket and its additional offers, increase public transport usage, strengthen the SSB brand, and support the SSB employer brand for attracting qualified skilled workers. Target groups are young and digitally affine individuals on platforms such as Instagram, TikTok, and YouTube. The contract duration is three years. The estimated contract volume is approximately 250,000 EUR net per year, with an estimated total contract value of approximately 750,000 EUR net over the maximum contract term. These figures are estimates for assessing participation and do not establish a claim to a specific call-off volume.

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