Communication Strategy for Consumer Information on Freshwater Fish and Aquaculture

Implementation of a communication plan to increase consumer awareness of freshwater fish and aquaculture for the period 2026-2028. This includes the conceptual creation of a creative concept/key visual for the campaign, its optical rendition and presentation for internet banners, online formats, print materials, advertisements, outdoor, and event formats (horizontal/vertical). Texts and graphic designs up to the final graphic execution, production proposals for media and channels, selection and coordination of third parties for advertising production, quality control, administration, and documentation are also part of the service. Specific outputs include the design of the key visual, a print advertisement, and an outdoor format (billboard, bigboard, CLV, hypercube). Furthermore, the contract covers creative supervision of campaign implementation, including cooperation with production and media suppliers, proposals for website and microsite adjustments, and other activities to fulfill the marketing strategy. The framework agreement runs until November 15, 2028, or until the maximum total amount is exhausted.

CONTRACTING AUTHORITY

CLASSIFICATION

ADDITIONAL DETAILS