Creative Lead Agency Services for Tourism, Leisure & Culture GmbH Kühlungsborn

Creative Lead Agency Services: strategic development of the tourist brand Kühlungsborn, development of a brand and communication strategy, conception and implementation of an integrated, cross-channel campaign to strengthen brand awareness and positioning. Services include strategic analysis and brand development, development of a brand and campaign strategy, Corporate Design for the Kühlungsborn brand, creative campaign development, image world development, social media concept (firmly commissioned), and under a three-year framework agreement, the conception and production of advertising materials, final artwork and asset provision, conception of events, trade fair appearances and market research measures. Project management and coordination are foreseen for all services. The estimated budget for the framework agreement is approximately 100,000 € to 150,000 € (net) in the first contract year, approximately 100,000 € (net) in the second contract year, and approximately 100,000 € (net) in the third contract year. There is no obligation to purchase.

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