Media Planning and Buying

Media planning and buying: Consulting on the optimal use of media budgets in classic and digital media, advice and information on current and relevant target group developments and trends across all relevant channels, reach, competitor, and target group analyses, development of target group-specific, cross-media media strategies for the effective use of creative concepts, creation of media plans, production plans, distribution and cost plans. Search Engine Marketing includes keyword analyses, campaign setup, monitoring, and optimization, including proactive strategic consulting for under-steering. Social Media includes campaign setup, monitoring, and optimization on LinkedIn, YouTube, and XING, including proactive strategic consulting for under-steering. Creation of reports for all channels (campaign goals vs. achieved KPIs, reach and impressions, clicks and CTR, CPM/CPC, actual vs. target budget, target group performance, channel comparison, as well as learnings and recommendations for follow-up activities), analyses, and presentations. Economical and transparent media buying including discount and final total price negotiation for the media services to be procured, booking orders with media in the contractor's own name and on their own account, performance and success control based on media-specific relevant success criteria, steering, processing, and quality assurance, transparent, audit-proof billing system. The conclusion of a framework agreement with one contractor is intended. Authorized to call off services are Bundesdruckerei GmbH and secondary clients: D-Trust GmbH, Genua GmbH, Xecuro GmbH, Maurer Electronics GmbH, and Inco Sp. z o.o.

Tender documents

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