Media Agency Services and Production Tasks for Advertising Campaigns for Károli Gáspár Reformed University

Media agency services and related production tasks for advertising campaigns: Promotion of the courses and improvement of the general awareness of Károli Gáspár Reformed University during the period from September 1, 2026, to August 31, 2027. The estimated framework contract value is 85,300,000 Ft, with the contracting authority committing to call off 80% of the total amount. Services include: Media agency tasks (media planning for online appearances on social media, with influencers, higher education admission platforms, legal/pedagogical/economic professional portals; out-of-home advertising in Budapest and larger cities such as Székesfehérvár, Miskolc, Debrecen, Szeged, Pécs, Győr, Veszprém, Kecskemét; print media in university rankings and thematically relevant publications; radio advertising on youth-oriented channels in morning and afternoon slots; interview and PR packages for intellectuals), media buying (for regional/national daily newspapers, weekly/bi-weekly/monthly magazines, hyperlocal media, out-of-home/cinema, online, social media, radio, television, including contract agreements, production lists, client communication, and documentation), campaign monitoring and documentation, cancellation management. Also included are the production of marketing and decorative elements for out-of-home advertising (citylight posters, self-adhesive balustrade stickers, self-adhesive floor stickers, self-adhesive public transport advertisements), the production of film and radio commercials (full production of radio spots including royalty administration, post-production, creation of broadcast files and mutations; if required, preparation, filming, production, and post-production of image films including acquisition of rights), online agency tasks (campaign management for social media ads on Facebook, Instagram, TikTok and video ads embedded in YouTube videos; campaign management for online search marketing campaigns like Google Ads), delivery and logistics services for all production-related tasks, and performance certification (online/social media: PI pages, screenshots, detailed statistics; out-of-home: photo documentation; print: sample copies, digital advertising materials; radio: data from audience research institutes or broadcaster's performance certificate). The contractor must provide qualified personnel and a contact person available by phone within 3 hours and by email within 24 hours on weekdays from 8:30 to 17:30.

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