Framework agreement for quantitative and qualitative market research studies

Market research services: The entire market research process, including project management, coordination with the client, concretization of requirements and research questions, concept development and data collection, data evaluation and analysis, and reporting. Consulting and analysis efforts can be called off additionally. Survey methods include quantitative methods (telephone surveys (CATI), online surveys (CAWI), written surveys (PAPI)) and qualitative methods (group discussions, workshops, individual interviews). A framework agreement for similar services as a follow-up contract is possible within three years after contract conclusion, especially for multi-wave surveys over twelve months, where the services of the first wave are repeated.

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