Concession for Digital Out-of-Home Advertising in Bochum

Concession for digital out-of-home advertising: Use of 23 municipal locations for digital advertising facilities, including installation and operation at the concessionaire's own cost and risk. Provision of locations for 9 digital large-format displays in public spaces (4 from 01.03.2027, 5 from 01.07.2027), 8 digital small-format displays in tram/subway facilities, and 6 digital small-format displays in public spaces. The concessionaire is responsible for obtaining building permits and may swap locations in consultation with the city. A uniform product line is expected, with integrated or retrofittable Smart City solutions (e.g., WLAN access, mobile charging stations, sensors). Counter-services include a revenue-dependent ("Umsatzpacht") and fixed ("Mindestpacht") remuneration, free media services for the City Group, a CMS for the city, a 50% discount on advertising rates for the City Group and local parties (from 8 weeks before elections), crisis communication via MoWaS system integration of the Federal Office for Civil Protection and Disaster Assistance (BBK), an editorial program with news, weather, sports, entertainment, local content, and bochum.de top news, as well as the readiness to operate 20 projection surfaces with projectors in subway stations.

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