Marketing Services for the University of Pécs

Marketing services for the University of Pécs: Provision of marketing appearance opportunities on various media at national sports events, at least at men's sports events held at the National Basketball Academy. This includes the creation and popularization of fan community spaces to strengthen social and university cohesion through sport, strengthening the Pécs identity of fans, university citizens, and students through the sale of memorabilia, organizing fan meetings, and jointly watching away matches on local projectors. The aim is to leverage the potential attractiveness of the University of Pécs among passive sports tourists, drawing their attention to the city of Pécs and the university's other attributes to increase the university's reputation and the sales of university products. Synergies between sport and tourism are to be exploited by coordinating and jointly advertising major sports events and prominent university events. Official representation of the University of Pécs on the following platforms: display of the name and/or logo on team sportswear during championship, cup, and training matches, clearly visible during television broadcasts; placement and display of at least 20 seconds of advertising material on an LED wall, on a perimeter of at least 35 linear meters x 1 meter, at least 15 times per match, during home matches of the NB I A group men's Hungarian championship and the men's Hungarian Cup; appearance in the online program guide for these home matches; opportunity to place information leaflets at these matches; provision of 1,000 free entry tickets for all home matches of the NKA Universitas Pécs men's basketball team for students and employees of the University of Pécs during the contract period; provision of 1,000 discounted season tickets at a unit price of 10,000 HUF for family members of students and employees of the University of Pécs during the contract period; active participation of at least two athletes from the NKA Universitas Pécs men's adult team in at least 5 communication/media events of the University of Pécs until December 31, 2026; guided arena tours 2 times a year for 20 participants delegated by the PTE management. The forms of appearance must be designed considering the principles defined in the marketing strategy of the University of Pécs.

Tender documents

Lots (2)

• LOT-0001Marketingdienstleistungen für Männer-Basketball der Universität Pécs
• LOT-0002Marketingdienstleistungen für Frauen-Basketball der Universität Pécs

Additional details