What is a Market Consultation?
A Market Consultation (also called market analysis or market survey) is a preparatory measure that contracting authorities can conduct before launching a formal procurement procedure. The goal is to survey the market and align tender documents with actual market conditions.
Purpose
- Needs assessment: Clarifying whether and how services are available on the market
- Price estimation: Realistic budget planning based on current market prices
- Technical specification: Understanding available technologies and solutions
- Procedure selection: Deciding on the appropriate procurement procedure
Methods
Authorities may use various methods including desk research, supplier surveys, structured consultation meetings, online questionnaires, and attending industry events.
Legal Framework
- Market consultation is not a procurement procedure – no right to a contract arises
- Participation must not lead to exclusion from the subsequent tender
- The authority must maintain equal treatment of all market participants
- Results must not distort competition
Opportunities for Companies
Participating in market consultations offers valuable advantages:
- Early information about planned procurements
- Opportunity to help shape service requirements
- Building relationships with contracting authorities within legal bounds
- Competitive advantage through better understanding of needs
Market consultations often serve as early indicators for upcoming tenders. Systematically tracking them enables optimal preparation for the subsequent procurement procedure.